Friday, October 17, 2008

B&H Ad Campaign

We appreciate when our photographers appear anywhere in the photo trade magazines, but it is especially cool to have the advertisements feature our photos. It means that the companies like our work enough to try and hawk their products with them. Josh Wolfe shot the B&H ad campaign that appears in this month's PDN magazine. We've heard from the ad agency that it is used in the in-store graphics as well but we haven't seen it for ourselves.

An interesting side note, Josh hired a friend from college who works at B&H's used department as one of his assistants for the shoot. Josh shot the campaign on a Nikon D2Xs with a Tamron 28-105mm 2.8 zoom lens. There is a lot of debate over whether third party lens from a company like Tamron and Sigma can ever match the quality of Nikon or Canon lenses. Now whenever anyone asks the answer at the store is "well our own ad campaign was shot on a Tamron lens."

No comments: